Worth the review: The Green Building Impact Report.
I’ve just begun a read of this, but am already seeing this as an exemplar case study in large-scale, cross-organizational change. We need a LEED effort for food…for transportation…
What is most fascinating to me (and I need to dive into this further) is the fact that the LEED effort has strong links to a particular profession (or set of related professions) — architecture and the building professions.
One of the things we look at in organizational change is the impact of communities of practice, or networks of practice — those people who share a common language and way of thinking that is associated with a profession. That common ground and interest connects them in a way that is productive, and once there is a change afoot, this community can become a catalyst for it or a barrier to it. So — what makes it work? And why has it worked for architects and builders, but not for — say — automotive engineers? Or farmers?
If I had to hypothesize, I am sure it is the combination of several factors (the structure of the architecture and building industry is not the same as the auto industry or farming, for example).
But underneath this is the question that everyone seems to want to get at. We’ve got lots of parts of industries that “get it” and are moving toward more sustainable practices. What does it take to get real traction, in the sense the kind of productivity and results produced by LEED certification?