On Thursday, Feb. 27, my class of graduate students from the Master of Science in Learning & Organizational Change program at Northwestern University organized a Twitter chat to explore the following: What tactics have proved effective in seeding the adoption of social collaboration technology, considering the variety of organizational and work contexts out there? The … Continue reading Let the dinosaurs die and the lurkers lurk. Insights on seeding adoption of enterprise social networks.
We are in the final three weeks of MSLOC 430 Creating & Sharing Knowledge, the course I teach in the Master’s Program in Learning & Organizational Change at Northwestern University. As we contemplate how best to move enterprises toward more valuable use of social technology (think Enterprise 2.0), several topics continue to pull at us. … Continue reading Open Cafe: Enterprise 2.0 and social technology implementation and adoption #mslocjam
Key #mslocjam questions concerning implementation of social technology platforms include: How do you deal with issues related to scope? Pros/cons of going enterprise-wide vs. starting with smaller segments where there may be high energy around adoption. And if you opt for a strategy to begin with a smaller segment -- what's the right size? And … Continue reading Implementation of new social technology platforms #mslocjam
Key #mslocjam questions concerning adoption of social technology (by individuals) include: Every organization has individuals with different levels of comfort in adopting new social technology. How do you gauge the learning curve speed for any particular organization? What tells you that you've reached a tipping point? Road block? Do incentives have a role in motivating … Continue reading Adoption of new social technology (by individual users) #mslocjam
Key #mslocjam questions concerning measurement include: Adoption and other basic usage metrics are interesting but certainly leave us wanting more. We are familiar with the work of Etienne Wenger-Traynor, Beverly Wenger-Traynor and Maarten de Laat and their evaluation framework for assessing value of communities and networks -- and this seems to move us to a … Continue reading Measuring activity, outcomes and value in social technology platforms #mslocjam