How do you seed adoption of Enterprise 2.0/social business? #msloc430 Twitter Chat Feb. 27 8 pm CT

Coffee pie HiveThe course I am teaching this quarter (and next) for the Masters Program in Learning and Organizational Change at Northwestern University uses Enterprise 2.0/social business as a way to understand the role that technology plays in sharing and creating knowledge within organizations.

As we look at a variety of organizational cultures, business challenges and domains of work practice (e.g., marketing and sales, engineering, management functions, etc.) we find ourselves continuously scanning the work of thought leaders, bloggers and experienced practitioners to find clues to the following:

What tactics have proved effective in seeding the adoption of social collaboration technology, considering the variety of organizational and work contexts out there?

This is a slightly different approach than pursuing generalized “best practices” – which are often a fiction, or which have been filtered to such a watery form as to become almost meaningless (i.e., “engage leadership support”). We’re trying to get closer to tactics and strategies that have more flavor, that get closer to the tacit know-how of practitioners who have lived through the process of social technology adoption and have come out with some success.

Do you have stories to share in this area? Experiences? Insights? Recommended resources (bloggers, white papers, research, Twitter)? Share them with us. Comment here, or connect with us via the course Twitter hashtag: #msloc430.

And join us for an hour-long Twitter chat exploring this topic on Thursday, Feb. 27 from 8-9 PM Central Time (US). Hashtag: #msloc430